Software engineer by training, BI consultant by trade. For 15+ years I have built data architecture, Power BI solutions, and AI-assisted reporting for companies in New York and across Europe.
I work on both planes — the strategic advice that sets direction, and the engineering that builds it — with teams who want solutions that survive real use, not a demo that falls apart the moment real data arrives.
Let’s talkBusiness and technical guidance — data architecture, technology choices, and how to grow into a genuinely data-driven organisation. Not just technical answers; direction.
Models, migrations, and pipelines that survive production — a clean foundation before any report.
Reports, DAX, and custom visuals tailored to the real business questions — not for a screenshot.
A visual that generates a real-time narrative over the data — interpreting KPIs in words, with market context. Runs on Desktop, Service, Publish to Web, and Salesforce.
Database migrations (MySQL → PostgreSQL), solving timezone and DST issues at the database level, and data models ready for reliable reporting.
For over fifteen years I have worked at the intersection of data, software, and BI — from pipelines and migrations to Power BI solutions used daily by real teams. Software engineer by training, BI consultant by trade. I work with companies in New York and across Europe, run Plumgate, and consult and teach independently.
I believe in reports that tell the truth and AI that sticks to the facts. No embellishment, no invention — only what the data actually says.
More about me →A hands-on guide to DAX — from the fundamentals of context to the advanced patterns I use in real Power BI solutions. Written for analysts who want to move from “it works” to “I know why it works”.
Whether you need consulting, a solution built, or your team trained — it starts with a conversation.