Advice that holds up — and the build to match.
Good data work is more than writing code. It is knowing which architecture, which infrastructure, and which technologies will serve the business — and where the whole thing should be heading. I work on both planes: the strategic thinking that sets direction, and the engineering that turns it into something real and dependable.
Let’s talkStrategy & professional judgement
A considered, independent opinion on how your data is structured and where it should go — grounded in fifteen years of seeing what works in practice and what quietly fails. This is business advice as much as technical: not just answers to technical questions, but guidance on direction.
- Data architecture and the infrastructure your processes rest on
- Technology choices — what to adopt, what to avoid, and why
- How to grow into a genuinely data-driven organisation
- Direction: where the data side of the business should be heading
Development & delivery
When the direction is set, I build it. Hands-on development and engineering — data models, pipelines, Power BI solutions, automation of manual work, and the careful use of AI inside reporting systems, always on the rule that it states only what the data supports.
- Power BI solutions, data models, and custom visuals
- Database work and migrations across SQL, PostgreSQL, and MySQL
- Automation of repetitive reporting and operational work
- AI built into reporting — useful, and strictly factual
Consultation and development, hand in hand
Engagements are rarely just build work. Often they start as a conversation — a technical or business question that needs an honest, experienced answer before a single line of code is justified. The shape below is the usual arc, whether the work ends in advice, a delivered solution, or both.
First conversation
We talk through the problem, the context, and what a good outcome actually looks like for the business.
Analysis
I assess the data, the systems, and the constraints — and form a clear view of what is worth doing.
Proposal
A concrete recommendation: the approach, the trade-offs, and the reasoning behind them.
Build
Where development is the answer, I build it properly — for production and real use, not a demo.
Delivery
Handover that your team can actually own, with the context to keep it running.
Support
Continued advice and refinement as the data, the questions, and the business evolve.
Technologies I work with
Where should your data take the business?
Whether you need a second opinion, a clear direction, or a solution built end to end — it starts with a conversation.
Start a conversation